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The web site states the following, "At North American Logistics we understand that not every customers needs are the same, however every customer appreciates the assurance that our experienced supply chain management and integrated, asset based logistics infrastructure brings." We noticed that the web page also stated " We are not just about third party logistics, we control our own assets to ensure that we can deliver flexible turnkey logistics solutions that get the job done to plan, every time, no excuses." It also said " Well deliver to your needs." The header had NALSI as the highest ranking optimized keyword. This keyword is followed by North American Logistics, asset based logistics, and logistics which isn't as urgent as NALSI. The other words nalsi.com uses is transportation. customs is included and will not be understood by search crawlers.